Senior Account Director Luke Martz Shares Insights from the Berlin Campaign Conference

At Riverfront Strategy Group, we believe the strongest teams are built on trust, collaboration, and a willingness to share what we know. This philosophy was on full display when Senior Account Director Luke Martz took the stage at the Berlin Campaign Conference to share a message that resonated deeply with a global audience: mentorship is the foundation for lasting movements.

Luke’s presentation challenged the often transactional mindset of politics, where expertise is guarded and “fake it till you make it” can become the default mode. Instead, he encouraged attendees to embrace transparency, share their knowledge freely, and invest in peer-to-peer mentorship. His central point was simple but profound: movements don’t thrive because of a few “all-stars.” They thrive when knowledge flows across the team, creating a network of trusted colleagues who make each other better.

From Luke’s perspective, mentorship “doesn’t need to be cold and formal.” It can be as simple as sharing a coffee or a phone call. Being a trusted, approachable resource is much more impactful than a distant figure. 

This perspective is not just theory; it’s the way Luke Martz works every day with our team and our clients. Whether he’s advising on campaign strategy, or simply being available to answer the hard questions others avoid, he embodies the belief that our strategies are stronger when we invest in people.

Luke often challenges his colleagues and clients to think beyond the traditional model of senior experts guiding juniors. “Who knows voters better than the people on the ground every day?” he asked. “Your field staff can help you check your assumptions and sharpen your strategy. Mentorship should be a two-way exchange of knowledge.”

This philosophy, mentorship as collaboration rather than hierarchy, has tangible benefits. It creates stronger campaigns, develops a more resilient bench of future leaders, and, as Luke Martz noted, “reminds us why we got into this work in the first place.” 

We are proud to have Luke Martz on our team not only for his expertise, but for the culture he helps cultivate: one of trust, openness, and shared success.